It has been 24 hours since the “Kiss You” video was released to a blockbuster reception on Vevo & YouTube, but it will still be some time to find out if One Direction has snatched back the record of most views in 1 day from Justin Bieber and Nicki Minaj.
Despite this, the fan reaction has been immense. It is certainly the most tongue-in-cheek and mischievous video the boys have ever released and some critics have described it as “old hollywood”. We don’t really care, because it is damn perfect!
Before the clip was released Zayn said:
“Hey guys, how’s 2013 been so far 😉 You all looking forward to the Kiss You Video? Can’t wait for you guys to see it!!! x,”
Zaynster was very proud and so he should be, he has a tonne of solos in the song!
“What do you all think of the video? Hope you all like it! Was fun to film aha! Here’s the link if you’ve not seen it :),” he added.
Nialler said: “What ya think of kiss you video?”
“It was soo much fun to make. the best one yet! Let’s see can we beat the 24 hour record for most views.”
Justin Bieber got 10.2 million views in 24 hours for his “beauty and a beat” video, so hopefully directioners have come through for the boys and we will once again have the viewership record under our belts.
Niall got Twitter trending with #letsbreak11million, and the frantic actions of fans looks to have done the trick, as early reports state that One Direction have now taken the record back from Bieber.