90’s megabands New Kids On The Block & the Backstreet Boys have given the latest kids on the block a few words of advice on how best to crack the US market.
Whether they need it or not is another thing, as they seem to be doing a fine job of it at the moment, however Joey McIntyre, singer in NKOTB said: “Even though the UK and England are big, it still sort of has a small town feel”.
“That’s why you guys love your artists so much but boybands are so personality driven that sometimes it’s about connecting with that and if the American girls don’t connect with that swagger, it’s hard.”
One Direction stand a good chance of riding the current British wave of internation stars such as Adele, Coldplay and Jessie J, but they need to add some attitude, Joey said.
“They won’t be able to rely on their music like Coldplay and Adele have. Whereas if it’s rock music, if it’s Coldplay, it’s about the music”, he added.
NKOTB were one of the biggest boybands of the 1990’s and have been touring all over the world with the Backstreet Boys on the co-named NKOTBSB Tour. The tour has so far visited North America & Canada and will be visiting Europe, Australia and finally Asia this year.
One Direction are playing their third gig on their “Better With You” tour in Toronto tonight.