The Kiss You video is already approaching 50 million views, but the biggest prize to be had was the amount of views it could have gotten in the 24 hours after from when it was released.
We didn’t even need to be encouraged from the boys themselves, because the video is so great we could watch it quite happily thousands of times. But unfortunately even the power of the Directioners couldn’t quite topple the mighty Bieber, as his video for “Beauty and a Beat” is still number 1.
10.6 million people watched that Justin Bieber video in the first 24 hours, compared to the “Kiss You” video which got 10.4 million views. OMG so close guys! This easily smashes the 24 hour debut of the other One Direction videos, so in that respect they have achieved something amazing.
STILL. MUST. BEAT. BIEBER. NEXT TIME.
There is also a battle on for who will reign supreme on the Social 50, a music chart in the USA, that collates VEVO and YouTube views with Facebook, Twitter and Tumblr shares & reactions to pit artists against each other in a race to the top. Over the last 7 days Bieber has also stopped 1D from taking to the top of that chart as well.
One Direction are sitting at number 2 on the Social 50 despite a 34% increase in VEVO activity off the back of their new video. In just a week 150,000 new Facebook likes were recorded and 191,000 new Twitter followers joined the bandwagon. WE’RE SO PROUD.
Keep watching, liking and sharing Directioners, we’ll get them to number 1 soon enough!