One Direction Release “Our Moment” As Their First Fragrance!

The long-awaited One Direction fragrance!

Get excited Directioners, because your favourite boyband has released something you will LOVE.

It smells pretty nice too!

“Our Moment” has been unveiled as the band’s first signature fragrance, just in time for summer in the north!

Coming in a very, very feminine bottle, the fragrance is pink in colour. The bottle borrows elements from royal crowns with diamontes encrusted into it.

Definitely one for the ladies. The boys’ faces are also plastered over the bottle, in gray scale which goes so well with the pink box.

It will be released exclusively through Harrods, before being available nationwide from the 9th of September!

The stunning fragrance has subtle smells of wild berries, pink grapefruit, fresh freesia, jasmine petals and more, and will be out this Autumn.

And doesn’t it look pretty :)

The official 1D account tweeted:

“The 1D fragrance is called (drumroll)… Our Moment! And it smells like a summers day.”

Niall is still in shock about being part of an actual fragrance release:

“I still can’t believe we’re releasing our own fragrance!”

Close-up of the One Direction fragrance

The pretty box from the 1D fragrance launch

Close-up of the 1D fragrance from the launch party in London

Here are some fan reactions:

“Why does it have to be so expensive? Now I’m gonna have to sell my brother or something for a bottle of Our Moment.”
“I’m proud of my boys! if you don’t like Our Moment you can shut up! Let our boys be happy.”

Will you be buying a bottle of the fragrance?!

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